Posts Tagged ‘SESAC’

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The History of Music Media Postscript: The Future

April 8, 2010

 

Behold! The future of music! Um... keytars... I guess...

Senores y senoras: nosotros tenemos mas influencia.

The music industry is dead. After numerous attempts to kill the industry, it has finally happened.

It took turning music into an infinite good to finally do it. And while that may have cut it deeply, it was the self-inflicted wounds that finished it off.

The endless abuse of the very artists it was supposed to cultivate and protect. Locking musicians into expensive, constraining contracts. An intentionally faulty royalty scheme that keeps artists separated from their money. An entire amalgamation of inept management, vindictive legal battles, rent-seeking that serves to keep ASCAP, BMI, the PRS, the RIAA, etc. rolling in money and a perverse (and thoroughly broken) trickle-down effect that only benefits the top 5%.

As much as the record labels and their accompanying dollar-sniffing dogs would like to return to the rapacious days of the $19 CD and its money-printing ability, it’s just never going to happen. So they force it, suing 14-year-old kids and 80-year-old grandmothers. They send out bills to Mom & Pop stores, cop shops, charities, animal shelters, the Girl Scouts, etc. They browbeat or seduce your elected officials into legislating your rights away and otherwise throw all their energy into tipping the playing field back in the direction of their gaping and insatiable maw.

Perhaps it's too subtle...

Take a quick look at the “business plan” of the performance right groups. They send out bill after bill for bogus “public” performance fees (“public” meaning heard by more than one person). This is nothing more than mass mailing. Spam.

Their methodology is no different from the guy at the bar that asks each passing lady if the like anal sex. Yeah, he’ll take a lot of abuse but sooner or later, he’ll get lucky. And to him, it’s worth the damage to his reputation.

Same thing here. They’ll demand money from anybody and everybody, hoping for a 5% return or whatever. If the public can’t shame them in to stopping or the courts refuse to make them stop, they’ll keep hopping from patron to patron, hoping to get lucky.

They waste their time, money and effort on fighting a battle they have already lost, rather than finding new and better ways to help their artists promote themselves or work within the “constraints” of the digital age.

As long as music is an infinite good (and that’s for the rest of forever, folks), it is self-defeating to thrown your energy into clicking your heels and wishing for 1991.

There are thousands of bands giving away thousands of songs every day, having realized that it’s better to get their music in your ears and their name on your tongues than to bemoan every “lost” sale or play penny-ante royalty poker with the major labels and their legal friends.

Thanks Chain Music Store! I never would have found Dinowalrus without your invaluable flaunting of mainstream artists!

Despite what everyone may be hearing from spoiled rotten artists like Garth Brooks and Bono, there has never been a better time than now to be a musician. No matter how small you are, you can get heard.

In the old brick-and-mortar + mainstream radio world, would you or I ever heard of the bands like Dinowalrus, Micro Titanic, Grave Babies, Whitey, Human People, etc.? If they even made their way into the local Musicland, they likely would have been in and out within days, thanks to sales of $0.

Here’s a message for those who still doubt and fear to cast your pearls before thieving swine. A message for every musician out there who thinks that piracy will deprive them of a livelihood. A message for those who think that the only way to self-sufficiency is through the same routes that have been obliterated by a flood of new options.

WHAT THE FUCK IS WRONG WITH YOU?

You can’t sell your music? Well, maybe your product is no good. Maybe you’re not spending enough time promoting it. Maybe you’ve self-imposed a premium on your time and effort that no small amount of money will satisfy.

How can you NOT get your product out?

Case in fucking point: I bought Whitey’s new album from Amazon at 4 am. It took about 5 minutes from beginning to end. By the time I left for work at 4:15, I had it cued up on my mp3 player. And you want to tell me that we should go back to plastic discs? That I should have to wait to whenever it’s convenient for the local music shoppe to open its doors and then, hopefully, have whatever it is I’m looking for?

Another person forgoes the crapshoot of a 9-to-5 for the steady paycheck of a musician.

Message #2:

LOSE YOUR INFLATED SENSE OF ENTITLEMENT.

Since when did becoming a musician become a path to financial freedom? Did your parents ever sit you down and implore you to form a band? “Drop out of college and form a band, son. You’ll be set for life.”

Don’t look to us for sympathy if doing the thing you love has failed to put steaks in the freezer (or veggieburgers or whatever) and a late-model vehicle in the driveway. Many of us don’t even get the chance to do what we really want to. At least you’ll have a few albums or singles out and some gigs under your belt. You went out, got sweaty and drunk and played music for people. It doesn’t get much better than that.

Whatever artistic line you take, whether it’s music, painting, writing, stand-up, etc. is never guaranteed to repay your time and effort. If it does, you’re one of the truly blessed. If not, well, at least you spent some time doing what you loved.

Don’t go down that path. Don’t follow your predecessors in their jaundiced thinking. Their fever dreams of a few hit singles financing their retirements. That a copyright and 12 minutes of music should allow them to want for nothing. It’s sickening to think that your “art” should be used as leverage, as a weapon, against small businesses, charities, animal shelters, etc. If you’re currently riding this diseased gravy train, please, for everyone’s sake: get the fuck off.

Major Labels: It’s too late to adapt. If you hadn’t been so busy squeezing every cent out of music buyers for the last 40 years, you might still have some goodwill left. And it’s not just the fans you’ve been fucking. It’s also a majority of your artists.

The RIAA: If the only trick you have up your sleeve is “We’ll see you in court,” well… there’s just really no hope for you. You assholes don’t even pretend you want to adapt. Fuck you.

ASCAP, BMI, SESAC, the PRS, etc.: The only thing the digital age has done for you is given you the opportunity to attach yourself like remora to any passing revenue stream. Unfortunately, you tend to kill off every stream with your overenthusiastic sucking. You’re nothing but parasites. Spam generators. Aggressive panhandlers.

Good riddance to you all. Musicians don’t need you. Customers never did. You’re as essential and pleasant as a vestigial tail.

-CLT

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