Archive for January 27th, 2010

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Volvo Courts Controversy with New Ad

January 27, 2010

volvo-ad

[Apologies for the lack of new content or interaction. Should be back in the proverbial saddle soon. Until then, enjoy this one from way, way back. The 2nd post ever here at Fancy Plans, which is mainly an Inspiral Carpets joke wrapped in a very pale Onion skin… Originally published Jan. 8, 2009.]

Volvo is placing an edgy series of ads in top magazines around the world to tout their legendary safety record. Ad team spokesman Graham Lambert says he realizes the ads may be controversial, but that, much like with the 2-4 year age group, any attention is good attention:

“If we’re looking to stand out as a car company that has cornered one facet of the market, the copy has got to be striking. Faced with crumbling economies and a worldwide slump in spending, Volvo needs to remind people that their vehicles are still the market leader in safety.”

Ad copy reads:

“If your life and the lives of your loved ones are truly our greatest riches, then placing your family into the new Volvo is the equivalent of stashing your actual riches in the rectal cavity of a rabid pit bull. And if an offset headon collision is the equivalent of attempted theft, you can be sure that other party involved will be significantly damaged. Either way, you’ll be able to metaphorically walk away and say, “Yeah, you should see the other guy.”

Volvo is no stranger to controversy, having weathered earlier attacks stemming from leaked information relating to animal testing. The leaked documents alleged that crash tests vehicles were being stuffed with rabbits before being launched head on into walls, other vehicles and over cliffs.

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